All Your Marketing Studies With A Single Virtual Reality Solution
Discover the wide range of immersive studies you can conduct with our virtual reality, neuromarketing, and data science technology. Put the customer and their truth at the center of all your decisions!
Packaging
Our approach to packaging studies involves creating a simulation of the shopping experience, allowing consumers to interact with various packaging designs in an authentic shopping context. Brands gain objective data on product visibility on the shelf, the time consumers spend interacting with the packaging, and even eye movements during the interaction. Additionally, we can capture immediate purchase intent, enabling brands to see which packaging designs are most effective in driving sales. The advantage of VR is that these studies are conducted in a natural shopping environment, providing more accurate and relevant results.
New Product Launches
These studies are vital for brands that want to introduce a new product to the market. We can simulate the presence of these new products in a store environment, allowing brands to gain early insights into how these new products are perceived. This includes product visibility on the shelf, consumer interaction with the product, and even their purchase intent. By providing an immersive shopping environment, consumers behave as they would in real life, providing brands with an accurate understanding of how the product will be received before its launch.
Promotions
Brands can test different promotions in a virtual store environment. We collect data on how consumers interact with the promotions, including their attention, engagement, and purchase intention. The collected data allows brands to evaluate the effectiveness of the promotions and adapt them to maximize their impact on sales. VR simulations allow brands to see how consumers interact with promotions.
Pricing
Our pricing studies provide brands with valuable data on how prices influence consumer purchasing decisions. We can adjust prices in the virtual environment and observe how these changes affect consumer interaction with the product and their purchase intention. This information can help brands establish a pricing strategy that maximizes sales. By using VR, these studies reflect real buying behavior as consumers are fully immersed in the shopping experience.
Print Advertising Materials
In these studies, brands can test different printed advertising materials in a virtual store environment. We observe how consumers interact with these materials, including the time they spend viewing them and their subsequent interaction with the promoted products. This data can help brands optimize their advertising materials to maximize their impact on sales. The advantage of conducting these studies in VR is that brands can receive immediate feedback on the effectiveness of their advertising materials in a realistic shopping environment and see if they have a real impact on purchase behavior and measure it.
Planogram Optimization
Our planogram studies allow brands to test different product arrangements in a virtual store environment. We collect data on product visibility on the shelf, consumer interaction with the products, and purchase intent. This data can guide brands in designing planograms that maximize product visibility and sales. With VR, brands can test and optimize planograms in a realistic shopping context.
Category Analysis
These studies provide brands with a deep understanding of how consumers interact with different product categories in a retail environment. We observe consumer navigation through the store, product interaction, and purchase intention. These data can help brands identify product development opportunities and improve marketing strategies. By conducting these studies in VR, brands obtain data that reflects real consumer behavior.
Store Layout Optimization
In these studies, we create various store designs in a virtual environment and gather data on how consumers interact with each design. This may include consumer navigation paths, points of interest, and product interactions. These data can help brands optimize store design to enhance the shopping experience and increase sales. VR simulations provide an immersive shopping environment, which means the collected data reflects real purchasing behavior.
Customer Journey
These studies provide brands with a deep understanding of how consumers interact with different product categories in a store environment. We observe consumer navigation through the store, product interactions, and purchase intent. This data can help brands identify product development opportunities and improve marketing strategies. By conducting these studies in VR, brands obtain data that reflects real consumer behavior.
Study by the Swiss National Science Foundation: "The comparability of consumers' behavior in virtual reality and real life: A validation study of virtual reality based on a ranking task."
This study, funded by the Swiss National Science Foundation, tested the applicability and validity of virtual reality (VR) as a data collection tool for consumer behavior by comparing participants’ behavior with the real world. Learn more about the accuracy of virtual reality studies in the retail industry.
Understanding your consumer with virtual reality, neuromarketing & data science.
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