Frequently Asked Questions (FAQ)
These are the frequently asked questions about our technology and Veris Behavior’s services. If we don’t answer your question here, feel free to visit our contact page and send us an email at alekos@verisbehavior.com.
Veris Behavior is a startup based in the Basque Country that specializes in the application of virtual reality, neuromarketing, and data science in market research. Our mission is to help companies better understand their consumers and make more informed decisions through the use of innovative technology.
Yes, virtual reality has been proven to be a valuable technology for market research as it provides a detailed and accurate insight into consumer behavior that is difficult to obtain through traditional research methods. Studies conducted in Switzerland and the United States have demonstrated the feasibility of VR in research and the fidelity with which it simulates consumer behavior. If you’re interested in reading them, you can find them in the resources section.
As technology progresses at an accelerated pace and consumer preferences evolve faster than ever, there is no better time for retailers to start incorporating virtual reality (VR) technology into their business strategy. Many of today’s leading manufacturers and retailers are already using VR in sales processes for planning and testing, as it requires less resource investment and provides more efficient analytics and data than most traditional methods used in the physical world. Early adopters of virtual reality practices in the industry are positioning themselves for success, as VR is expected to have a radical influence on customer experiences in the future and become the next form of digital commerce. An increasing percentage of brands are actively engaging in VR to benefit from audience insights. Virtual reality is proving to be reliable and cost-effective compared to other research avenues. Moreover, retailers are leaning towards the technology as they discover that market research in VR provides a unique insight into future customer demands that no set of data or market estimates can replicate.
No, we work with any company that sells products or services in a physical space, or companies that produce and create those products or services. For example: Airports, Pharmaceuticals, Restaurants, Cosmetics, Clothing and Accessories, Electronics, Banking, Bars, Hotels, Clinics, Mobile Stores, etc.
Market research in virtual reality can be conducted in any location where there is sufficient space to move around (at least 3 meters * 3 meters). The virtual reality hardware is easily portable, which means you can conduct your research in the office, a conference room, or even at home. We have conducted studies at trade shows, hotels, offices, and many more, so it is quite versatile.
We collect information from three types of sources. We have data coming from eye-tracking technology, which allows us to have precise eye movement tracking. This enables us to generate heatmaps, gaze maps, as well as numerical data such as fixation time, among others. Similarly, we capture information about the actions taken by the consumer within the scenarios, such as which object they pick up, which object they add to the cart, which ones they purchase, their path in the store, among others. Additionally, we have the ability to ask declarative questions within the experience.
VR research provides behavioral reports that can be used in combination with declarative data. Veris offers a dashboard view of aisle heatmaps, path tracking heatmaps, and a detailed table of product information. These data provide insights into which items are noticed, which items are purchased, and the time taken to find items. This information can be further analyzed when compared with shoppers’ declared attitudes and impressions collected from a customized survey provided after the virtual reality experience.
Yes, we have strategic partnerships with several major market research agencies in different countries who handle the fieldwork and data analysis. This ensures international reach and the robustness of methodologies and analyses beyond the technology.
Along with our partner agencies, we conduct a recruitment process for individuals who are real consumers in the specific category or industry being studied, ensuring the validity of the data. The number of participants in the study will depend on the specific research needs.
Our technology can be used for immersive presentations, showrooms, immersive tours, trainings, support in point of sales execution, physical activations with consumers, among others. In fact, we have already worked with several clients on many of these solutions.
First, we validate with the client whether they want an exact replica of the location or if they want us to adapt one of the scenarios we already have. If they want an exact replica, we go through a joint process where we collect photos, measurements of the place, and then we create a 3D model of it.
We validate the client’s study needs, then determine which products need to be modeled. We review the products already available in our database. For those not available, we need to create 3D models. For this, we engage in a collaborative process where we gather photos or renders of each of the different products to be modeled and integrate them into the 3D scenarios.
No, that’s part of the appeal of conducting studies in Virtual Reality. You make an initial investment in 3D modeling, but then you can reuse those models in different studies, which significantly reduces the time and development costs.
Understanding your consumer with virtual reality, neuromarketing & data science.
Veris Behavior
Resources
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